Module 1A: Planning the foundations for marketing success
Module 1B: Business Model Canvas
Module 1B Resources
Module 1C: Defining your purpose, mission and vision
Module 1C Resources
Module 1D: Understanding your market
Module 1D Resources
Module 2A: Introduction to Marketing
Module 2A: Digital Marketing Ecosystem Template
Module 2B: Introduction to Marketing Strategy
Module 2B: Planning your marketing priorities
Module 2C: Branding
Module 2C Resources
Setup: Owned Channels Marketing
Module 3A: Website Setup
Module 3B: Search Engine Optimisation
Module 3C: Site Content Setup
Module 3D: Social Account Setup
Setup: Growth Marketing
Module 4A: Growth Hacking
Module 4B: Content Marketing
Module 4C: Paid Search
Module 4D: PR and events
Operations: Team & Freelancers
Module 5A: Team setup
Module 5B: Mindset
Module 6B: Metrics and Measurement
Module 6B: Setup Google Analytics
Growth: Building your audience
Module 7A: Paid social media
Module 7B: Paid display video
Module 7C: Influencers
Module 7D: Budgeting
Module 8A: Business Development
Module 8B: Marketing Automation
Founder of Re/Digital
Jodie Collins is the founder of Re/Digital, a digital strategy and training firm that works with companies across Asia to develop their digital marketing strategies and build digital skills in teams across strategy, programmatic advertising, content marketing and social media.
She has been working in marketing, advertising and technology for 20 years, with 11 years based in China and Singapore. She has worked for some of the world's leading agencies and media companies including OMD, PHD, M&C Saatchi and News Corporation, and with clients including McDonald's, Johnson & Johnson, Intel, Hilton, the BBC, Visa and McKinsey & Company.
Jodie has worked with global businesses and startups to help them grow their businesses.
We suggest moving this party over to a full size window.
You'll enjoy it way more.